Resume
writing case studies
UX + Product Design
research • strategy • design • testing
Show + Sell
ILIA Beauty Home Screen
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
Coming Soon
Empower Field Sales
Align Technology iOS CRM
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
Let’s Get Personal
ILIA Beauty VIP Loyalty Program
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Demo vs Details
ILIA Beauty Product Screen
Objective
Shopper-centric and scalable template with a UI foundation that supports all product types and variants.
Impact
Streamlined production, established hierarchy to elevate clarity and education while supporting conversion.
Coming Soon
Find My Shade(s)
ILIA Beauty Compare Shades
Objective
Helping shoppers with a “mirror” effect to see how great shades look on someone with your skin tone leads to a confident purchase decision and, often, buying more than one shade.
Impact
25% CR up from 5%
$120 AOV up from $88
Coming Soon
Reduce The Barrier
ILIA Beauty Shade Match Quiz
Objective
Give your shoppers all of their shades — don’t make them guess.
Impact
55k waitlist = $30M Revenue opportunity
AOV $130 from $88
Coming Soon
Head + Heart + Hands
Ambi-vert, Cancer-Sag, cross-dominant, creative + analytical. Grew up as a bookworm, English major, met HTML when I was planning to get a Masters in Library & Info Science—I thought, this is going to change everything—so I switched and studied Interactive Multimedia instead. I love that my work weaves humanities + technology—human nature + machines.
© 2011 — 2025
Andrea Fratto
Resume
writing case studies
UX + Product Design
research • strategy • design • testing
Show + Sell
ILIA Beauty Home Screen
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
Coming Soon
Empower Field Sales
Align Technology iOS CRM
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
Let’s Get Personal
ILIA Beauty VIP Loyalty Program
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Demo vs Details
ILIA Beauty Product Screen
Objective
Shopper-centric and scalable template with a UI foundation that supports all product types and variants.
Impact
Streamlined production, established hierarchy to elevate clarity and education while supporting conversion.
Coming Soon
Find My Shade(S)
ILIA Beauty Compare Shades
Objective
Helping shoppers with a “mirror” effect to see how great shades look on someone with your skin tone leads to a confident purchase decision and, often, buying more than one shade.
Impact
25% CR up from 5%
$120 AOV up from $88
Coming Soon
Reduce The Barrier
ILIA Beauty Shade Match Quiz
Objective
Give your shoppers all of their shades — don’t make them guess.
Impact
55k waitlist = $30M Revenue opportunity
AOV $130 from $88
Coming Soon
Head + Heart + Hands
Ambi-vert, Cancer-Sag, cross-dominant, creative + analytical. Grew up as a bookworm, English major, met HTML when I was planning to get a Masters in Library & Info Science—I thought, this is going to change everything—so I switched and studied Interactive Multimedia instead. I love that my work weaves humanities + technology—human nature + machines.
© 2011 — 2025
writing case studies
UX + Product Design
research • strategy • design • testing
Show + Sell
ILIA Beauty Home Screen
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
Coming Soon
Empower Field Sales
Align Technology iOS CRM
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
Let’s Get Personal
ILIA Beauty VIP Loyalty Program
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Demo vs Details
ILIA Beauty Product Screen
Objective
Shopper-centric and scalable template with a UI foundation that supports all product types and variants.
Impact
Streamlined production, established hierarchy to elevate clarity and education while supporting conversion.
Coming Soon
Find My Shade(s)
ILIA Beauty Compare Shades
Objective
Helping shoppers with a “mirror” effect to see how great shades look on someone with your skin tone leads to a confident purchase decision and, often, buying more than one shade.
Impact
25% CR up from 5%
$120 AOV up from $88
Coming Soon
Reduce The Barrier
ILIA Beauty Shade Match Quiz
Objective
Give your shoppers all of their shades — don’t make them guess.
Impact
55k waitlist = $30M Revenue opportunity
AOV $130 from $88
Coming Soon
Head + Heart + Hands
Ambi-vert, Cancer-Sag, cross-dominant, creative + analytical. Grew up as a bookworm, English major, met HTML when I was planning to get a Masters in Library & Info Science—I thought, this is going to change everything—so I switched and studied Interactive Multimedia instead. I love that my work weaves humanities + technology—human nature + machines.
© 2011 — 2025