Andrea
Fratto
Resume
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Global CRM Platform
Objective
Enterprise iOS app unifying data, assets, insights, and business culture across 3 regions
Impact
+30% Productivity
Strategic forecasting
Unified Legacy data
Flexible regional reporting
Reduced Training time
View Case Study
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Andrea Fratto
Resume
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Global CRM Platform
Objective
Enterprise iOS app unifying data, assets, insights, and business culture across 3 regions
Impact
+30% Productivity
Strategic forecasting
Unified Legacy data
Flexible regional reporting
Reduced Training time
View Case Study
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Global CRM Platform
Objective
Enterprise iOS app unifying data, assets, insights, and business culture across 3 regions
Impact
+30% Productivity
Strategic forecasting
Unified Legacy data
Flexible regional reporting
Reduced Training time
View Case Study
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon