Andrea
Fratto
Profile
Resume
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Empower Field Sales
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Andrea Fratto
Profile
Resume
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Empower Field Sales
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
Full Stack
Principal UX DEsigner
strategy • research • design • testing
Hands-on Mentor
UX Lead
Team Lead
Principal
Consultant
ILIA Beauty
Reduce The Barrier
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth, powered by an Octane AI integration with Shopify Plus
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
View Case Study
ILIA Beauty
Compare Shades
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
View Case Study
ILIA Beauty
Show + Sell
Objective
Redesign for a more intentional brand impression and driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
View Case Study
ILIA Beauty
Demo the Details
Objective
Shopper-centric templates elevating education and conversion across product lines
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
View Case Study
Align Technology
Empower Field Sales
Objective
Unify data, assets, and business culture for a Global CRM that enables field sales reps to achieve their clients’ goals—and theirs.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
Reduced training time
Coming Soon
ILIA Beauty
Let’s Get Personal
Objective
Enhanced Onboarding
Boost VIP sign ups
Personalized email drivers
Impact
$43k Onboarding flow
+205% Promo sign-ups
+650% Early access sign-ups
Coming Soon